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Home Depot Builds Merchandising Initiatives For LED Lighting

Monday September 30th, 2013 - 1:24PM


Home Depot’s “Illuminate” pendant lighting end cap includes information for consumers on energy savings.

Home Depot is expanding on its LED lighting initiatives, adding new products and displays to make it a more comprehensive source for the technology.

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The company has made a substantial push in the LED part of the market, initially by expanding its presence as part of a major store-level expansion of alternative light sources including CFL and halogen bulbs. The retailer created space and added dedicated signage to position itself as a destination for consumers who wanted light sources that helped the environment and saved money in use.

Evidence in its stores attests that Home Depot is steering shoppers to LED technology. As part of an end cap at a recently visited store, under a sign reading “Illuminate,” Home Depot added a dimmable LED item to its pendant assortment. Amid the lighting aisle, Home Depot also established a dedicated display of easy-to-mount mini LED lights and fixtures.

The end caps are mid store and at the end of the aisle that holds the light bulb assortments including a dedicated and conspicuous LED display. Signage there demonstrates that the company has LED light bulbs that can fit into just about any lamp or fixture. The signage extends to physical examples of each lighting source it features, bulb power rating and their incandescent equivalents. The signage also includes information on average energy consumption and working life complemented by graphics that dramatize LED advantages.

For more on Home Depot’s lighting merchandising, see HomeWorld’s September 16, 2013, issue.