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JCPenney Supports Breast Cancer Research Charities

Tuesday October 1st, 2013 - 9:44AM


JCPenney is inviting its customers to support Breast Cancer Awareness Month this October as part of the company's charitable giving program, jcp cares. All month long customers can round up their in-store and online purchases to the nearest whole dollar and donate the difference to benefit The Breast Cancer Research Foundation, an organization dedicated to providing critical funding for innovative clinical and translational breast cancer research worldwide.

JCPenney will also be asking customers to help "Give Breast Cancer the Boot" this month through its support of the National Breast Cancer Foundation, an organization dedicated to saving lives through early detection by providing mammograms, education and support to those in need. The Company will donate $2, up to $250,000, to the organization for every pair of boots purchased in-store and online from October 4 to 14.

"Breast cancer is an issue that touches nearly everyone – we all know someone who has been affected by this disease," said Miki Woodard, jcp cares president and vp/philanthropy at JCPenney. "As customers stock up on their fall essentials this October, we're inviting them to join us in our support of Breast Cancer Awareness Month. By simply rounding up their purchases or buying a pair of boots, our customers will be aiding in research and prevention efforts, which are critical initiatives in the fight against breast cancer."