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Macy's Rolls Out Breast Cancer Awareness 'Think Pink' Campaign

Tuesday October 1st, 2013 - 9:48AM


This month, Macy’s will once again invite America to "Think Pink" in an effort to draw attention, heighten awareness and raise funds in the fight against breast cancer. Throughout the month of October, customers will have the opportunity to salute Breast Cancer Awareness Month and "look good while doing good" with commemorative pink product from an array of fashion, cosmetics brands and home merchandise, according to Macy's.

“Macy’s has been a long-time supporter of the breast cancer awareness movement, not only during the month of October, but throughout the year," said Martine Reardon, chief marketing officer for Macy’s.

Macy’s will once again host the online “Pink Shop” featuring a wide variety of pink product from brands such as Coach, Cuisinart, KitchenAid, The North Face, Under Armour,  Ideology, and Style & Co.

"Our dedication to this cause has afforded us the opportunity to invite various partners to join the fight— from our vendors that design exclusive merchandise to employees who volunteer their time and, of course, to the customers who give generously through shopping at our stores. This year, in addition to our dedicated Pink Shop we are pleased to support the Ralph Lauren brand in their quest to raise awareness through the Pink Pony Fund and expand the offering to further the fight against breast cancer," added Reardon.