Wednesday October 2nd, 2013 - 10:18AM
Celebrity chef Emeril Lagasse is returning to QVC on Oct. 16 to promote his line of professional kitchenware, food and cutlery products.
Lagasse’s collection features an assortment of culinary tools designed for home chefs, including cookware sets, a cast iron pizza pan, a master cutlery set and a deep fryer. Designed to reflect Lagasse’s signature culinary expertise, Lagasse’s kitchenware assortment includes cookware by All-Clad, kitchen appliances by T-Fal and more.
“I’m thrilled to rejoin the QVC family and bring my kitchen collection into the homes of the QVC shopper,” said Lagasse. “QVC’s dedication to cooking and to the home chefs through food-related programming allows me to have a direct platform to the type of customer that I know will enjoy my cookware and products.”
Lagasse previously appeared on QVC in 2002 with a cookware set. In his return to QVC this month, the shopping channel will feature an “Emeril’s Kitchen” broadcast. Additional shows are scheduled for December, January, February and into the spring.
“While Emeril’s star appeal is great for QVC, what attracted us most about offering this signature line is his genuine passion for cooking and his desire to create innovative, high-quality products,” said Ken O’Brien, vice president/merchandising for QVC. “The variety of pieces in his line is sure to appeal to self-proclaimed ‘foodies,’ as well as the occasional home cook.”