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Tria Launches New Laser Hair Removal Tool

Thursday October 10th, 2013 - 10:46AM

Tria Beauty, Inc. has launched its newest product, Hair Removal Laser Precision, at Barney’s in New York and Los Angeles and on its website, triabeauty.com, the company reported. Tria designed the at-home laser hair removal product specifically for the underarms, bikini line and other smaller, sensitive body parts, it stated.

The Hair Removal Laser Precision features the kind of diode laser technology used in-office by dermatologists, a system that has won U.S. FDA approval, the company said. The new hair removal device also features a slim, ergonomic design. 

"We are constantly striving to make the permanent benefits of professional laser hair removal affordable and accessible to consumers everywhere through technical innovation and elegant design,” said Nicole Landberg, Tria vp and general manager, Americas & Europe, in announcing the product rollout. "By building on the success and technical superiority of the Hair Removal Laser 4X, the first and only FDA-cleared laser hair removal device available for at-home use, the Hair Removal Laser Precision has the opportunity to reach consumers who want to treat only smaller areas at a pricepoint that is very accessible." 

The Hair Removal Laser Precision has a suggested retail price of $299.