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CVS Creates New Circular Structure

Thursday October 17th, 2013 - 11:30AM


CVS/pharmacy has declared that it is revolutionizing the weekly sales circular. The drug chain’s customers now can sign up for myWeekly Ad, a digital circular “experience” powered by the CVS/pharmacy ExtraCare program, according to the company.

CVS designed its new version of the circular as a personalized communication that makes it easier to save both time and money, the drug chain stated.

Users of myWeekly Ad sign up to see which of their favorite items are on sale that week, including frequently purchased items or hot deals in categories that might be of interest. The new version circular lists personalized ExtraCare savings and rewards in one place, permitting customers to scan available offers before they shop.

CVS/pharmacy is showcasing the new myWeekly Ad, the company reported, by kicking off a 360-degree marketing, advertising and social media campaign featuring three recognizable celebrities: Joan Rivers, Nick Cannon and George Hamilton. The campaign, dubbed What's Your Deal?, highlights how CVS/pharmacy is a unifying shopping destination for all of these different characters with something for everyone.

At the core of myWeekly Ad is the CVS/pharmacy ExtraCare savings and rewards program, which the company characterized as the world's largest retail loyalty program with more than 70 million active cardholder households. Members can easily sign up for myWeekly Ad online at www.cvs.com/myweeklyad to begin receiving personalized deals. By doing so, they will receive all deals in the traditional circular, personalized deals and a shopping list feature they can access from home or from a smartphone.