Thursday October 24th, 2013 - 4:49PM
E-ready has expanded its product line in only its second High Point market. This week, visitors to its High Point, NC, showroom viewed the new Lawrence Boulevard line, a group of products E-Ready previewed that offered, according to the company, durable engineered woods in a French Grey painted and washed finish.
Like an early product in the line, the Lawrence Boulevard desk can be paired with a matching hutch to provide additional storage and display structure. The hutch includes a locking drawer.
Other desk features include Rustic Pewter pulls and accents, fully finished side and back panels and a grab & go charging station in the hutch.
E-ready debuted at the Spring High Point Market with former Bush executive Karl Eulberg as president of the new venture, which he characterized as an initiative in KD furniture to distinguish it from the ready-to-assemble product currently in the market. The company positions the KD furnishings it produces, made of wood solids and veneers, between case goods and typical RTA with design features that make its products more efficient for distribution through e-commerce and effective in use by consumers, Eulberg said in introducing the brand.
The Fall High Point Market ends today.