HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

Fabio Viviani Teams With Joester Loria Group To Expand Brand

Friday October 25th, 2013 - 10:16AM


Celebrity Chef Fabio Viviani

Celebrity chef Fabio Viviani has selected the Joester Loria Group as his exclusive licensing agent for expanding his brand in housewares, cookware, food, wine, spirits and cookware through an integrated licensing and merchandising program.

The Joester Loria Group, a full-service licensing and marketing agency, will develop and execute a strategic program that brings Viviani’s signature recipes and passion for food, wine and entertaining to a line of products that are designed to provide delicious, simple solutions to home cooks.

“If you ask me, ‘success’ comes before ‘work’ only in the dictionary,” said Viviani.  “That's why when I had to face the choice of who to team up with in order to expand the horizon of my brand I went out and asked who were the most dynamic, hardest working people in the licensing industry and that's how I meet the Team at JL. They are intelligent thinkers, well organized, creative and they like to act fast, all quality. You need in a team to succeed; I have no doubt in their capability to help me make my brand a worldwide legacy.”

Known for his “fan favorite” status in Season 5 of Bravo’s Top Chef in 2008, Viviani has subsequently competed in “Top Chef All Stars” in 2011 and was cast in the network’s culinary/lifestyle series “Life After Top Chef” in 2012. In addition, Viviani owns three restaurants— Firenze Osteria and Café Fírenze in the Los Angeles area and Siena Tavern in Chicago— and hosts Yahoo’s award-winning web series Chow Ciao! The chef also makes regular appearances on such network television shows as “Good Morning America,” “The Talk,” “The Chew” and “Ellen.” Viviani also promotes healthy eating for children. 

 “Fabio Viviani exemplifies why Americans have become foodies,” said Debra Joester, president of The Joester Loria Group.  “His passion and accessible approach to food and entertaining is a great platform for the kind of food and lifestyle products that millions of his viewers are seeking.”