HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

New Shavers, Clipper Expand Panasonic Men's Grooming Line

Wednesday October 30th, 2013 - 11:30AM


The Panasoinic ES-LV95-S Arc5 Shaver And Stand

Panasonic Consumer Electronics Co. has added three men’s linear electric shavers, the ES-LV95-S, ES-LV65-S and ES-ST25KS, to its grooming products line, it announced. The company also is debuting the ER-GS60-S Wet/Dry Self-Hair Clipper to round out its men’s grooming products lineup.

The new shavers are equipped with a new sensor technology that detects beard density and adjusts motor speed for a gentle yet effective shave, the company reported. The ES-LV95-S Arc5, ES-LV65-S Arc5 and ES-ST25K-S Arc roll out with a Multi-Fit Arc Foil the helps the shaver glide uniformly around the chin and jaw and move in a circular motion. They also feature 30-degree Nanotech blades that offer a close, smooth shave without irritating skin, Panasonic stated.

The Panasonic ES-LV95-S Arc5 and ES-LV65-S Arc5, 5-Blade Wet/Dry Electric Shavers incorporate a newly redesigned slit blade to capture stubborn hair in harder-to-reach areas and a pop-up trimmer for sideburns, beard and moustache. Each runs on a 14,000 cycles per minute linear motor drive and mounts a Multi-Flex Pivoting Head that makes the shavers better at conforming to the neck and jaw areas. The ES-LV95-S also comes with an improved Automatic Cleaning and Charging System and an eco-friendly detergent pack, Panasonic noted. The ES-LV95-S Arc5 and ES-LV65-S Arc5 each have an illuminated LED display, the company pointed out, so the shavers can provide battery and charge status as well as a cleaning reminder.

The Panasonic ES-ST25KS Arc3, 3-Blade Wet/Dry Electric Shaver combines power and portability, the company declared. Equipped with water shutters for easier blade cleaning and a built-in pop-up trimmer for sideburns, the ES-ST25KS Arc3 boasts a sleek, modern design with a convenient charging stand so it can remain displayed on the bathroom counter, Panasonic related.

With a sharp 45-Degree Blade, the new Panasonic ER-GS60-S Wet/Dry Self-Hair Clipper grooms and styles facial and body hair from head to toe, the company maintained. Two comb attachments allow for the cutting length of choice from one to 10 millimeters, while a rubberized grip and ergonomic design ensure comfortable, controlled styling, the company asserted. Panasonic equipped the clipper with a Water Drain, which the company described as freeing water flow through the unit for quick and easy maintenance, as well as a convenient charging station with status indicator.

“Panasonic is committed to creating an advanced shaving experience that delivers comfort and precision,” Panasonic product manager, personal care Andrew Mark said in introducing the new products. “Our new line of men’s shavers has been skillfully engineered, featuring state-of-the-art shave sensor technology for a smoother shave in less time.”

Suggested retail price for the Panasonic ES-LV95-S Arc5 5-Blade Wet/Dry Electric Shaver with Cleaning & Charging System is $599.99 while the SRP for the ES-LV65-S Arc5 5-Blade Wet/Dry Electric Shaver is $499.99. SRP for the ES-ST25K-S Arc3, 3-Blade Wet/Dry Electric Shaver is $149.99 and that for the ER-GS60-S Wet/Dry Self-hair Clipper is $79.99.