Thursday November 7th, 2013 - 10:16AM
A new Sears Appliance & Hardware store that recently opened in Dallas, Texas, marks two milestones for the hardware subsidiary operating under Sears Hometown and Outlet Stores, Inc., according to the company. It is the debut of a smaller, neighborhood model that will become a company standard for all new locations and the first brand new Sears Appliance & Hardware store to open in the past ten years.
“When we heard that Sears Hometown and Outlet Stores was interested in rolling out a smaller, neighborhood model, we knew this smaller version of the Sears Appliance & Hardware Store format would fill a void in the Northwest Dallas area. Our new store embraces the feel and customer service of a neighborhood hardware store, without compromising on the reach of our merchandise assortment," said Dave Maggio, co-owner of the new Dallas location.
While the average Sears Appliance & Hardware Store is between 22,000 to 25,000 square feet, the smaller, neighborhood model condenses the original model to 16,000 to 18,000 square feet, yet still offers the same size and quality of inventory. Additionally, any item unavailable in store can be ordered and delivered straight to the door of the consumer, the retailer noted.
"No major portion of our inventory was impacted with the decision to launch the smaller version of our Sears Appliance & Hardware Store format," said Rudy Mazak, divisional vp of Sears Hometown and Outlet Stores, Inc. "We are able to maximize our traditional hardware and tool assortments while still maintaining the breadth and depth of our traditional appliance and lawn and garden lines. Plus, our customers are not limited to what is on the sales floor. We have a multi-channel capability that provides an unmatched convenience for consumers."
In addition to Dallas, the new, smaller neighborhood model, which is designed as a means to enhance the consumer and franchise experience, has since been introduced in Big Rapids, Michigan and Cedar City, Utah.