HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

NY NOW Offers Diverse Programming For February 2014 Show

Tuesday November 12th, 2013 - 3:14PM

Six days of educational seminars, special events, displays and product awards will be offered in connection with the winter 2014 NY NOW, the Market for Home + Lifestyle, held February 1 to 6, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal’s Pier 94.

The programming includes expert-led sessions on topics such as design and color trends, online retailing and social media, emerging consumer preferences, and importing. Industry events and “Only in New York” experiences include the Gift For Life’s Party for Life fundraiser, the 2014 Housewares Design Awards and a “Night on Broadway” featuring Motown: The Musical. Two unique displays – SustainAbility: design for a better world® and Made in USA – will showcase best products in these popular categories, and superlative product design and innovation will be recognized with a series of product awards in 10 categories.

“NY NOW is more than a shopping destination; it’s a comprehensive experience which includes a vast array of product resources, as well as educational offerings and networking opportunities,” said Christian Falkenberg, NY NOW director and svp/GLM.

The NY NOW seminar series complements the show’s four new product collections, HANDMADE, HOME, LIFESTYLE and NEW. Details about all winter 2014 NY NOW seminars and special events are available online at www.nynow.com/programs, and advance pricing discounts are in effect through January 28.

For example, for the HOME track, Tom Mirabile, contributing editor for Pantone View and SVP, Global Trend & Design for Lifetime Brands, will present two trend-focused sessions: “Home + Lifestyle Forecast: Styles + Trends for 2014 + Beyond” on February 2, and “Consumer Preference Forecast: Myths & Realities About Today’s Shoppers” on February 3. A two-part visual merchandising series with display and design expert Paul Thompson also will be hosted by ART (The Creative Home Furnishings Network) on February 1 (store interiors) and February 2 (windows and exterior signage). New York City’s International Furnishings & Design Association presents “What Color Is Your Future? Trends in Color & Design,” on February 3.

Market newcomer familiarization sessions will be offered every day, at both NY NOW venues, and at various times.  “NY NOW Orientations” will be held every morning from Saturday through Tuesday, and “NY NOW Newcomers’ Lunch” will be offered on Saturday and Monday. Attendee hospitality functions also include dailyFresh Start” breakfasts and “Happy Hour” receptions in the NY NOW NEW! collection at Pier 94.

Superlative product design and innovation will be recognized throughout NY NOW with a series of product awards. These include “Best New Product Awards” in several categories: Baby + Child, Personal Care + Wellness, Home Textiles, and Gourmet Products. Once again, popular voting will determine “Best of Home” and “Best of Lifestyle” Awards, as well as Eco Choice Awards.  In addition, the Accent on Design® Awards and the Accent on Design Bloggers’ Choice Awards also will return, as will the ASID’s NY Metro Chapter’s “Best of the Best” Awards.