HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

Lenox Launches New Multi-Platform Tabletop Entertaining Campaign

Tuesday November 12th, 2013 - 5:13PM


New Lenox advertising campaign

Lenox announces a new advertising and marketing campaign: “Lenox, Where Entertaining is @." The new multi-platform campaign, which is being developed through various print and digital vehicles, inspires, educates and provides expert tips on how to entertain at home with your own personal style, according to the company.

With its positioning line, Where Entertaining is @, the campaign will communicate through how-to videos and visual layouts accompanied by informative text, that Lenox is the one-stop shopping and gifting resource for consumers who want to entertain at home. More than simply advertising key products, the new Lenox campaign will engage consumers with an array of exclusive recipes, expert tips and unique product suggestions geared toward deepening the customers’ relationship with the Lenox brand, according to the company.

Lenox partnered with two industry experts— entertaining connoisseur Andrea Correale, founder of NYC’s award-winning Catering Company, Elegant Affairs; and interior designer and lifestyle authority, Michael Tavano whose work has appeared in Elle Décor and Bon Appétit. Together, the pair bring the campaign to life, according to Lenox, while also creating videos for use with key retail partners and to be featured on a new entertaining-themed section of the Lenox website— Lenox.com/EntertainingUSA. Additionally, the exclusive entertaining tips, including recipes and decorating suggestions incorporating Lenox products will be distributed via Lenox social media outlets including Facebook, Pinterest and Youtube.