Thursday November 21st, 2013 - 9:32AM
Jennifer Adams Worldwide has announced the launch of a new line of bath products and accessories in partnership with Creative Bath Products, Inc.
“Having designed bathrooms for years for all types of families and homes, I am so excited to finally be able to unleash my fresh perspective into the bath accessory arena! There is no one better in the business than Creative Bath, and I feel honored to have them as a partner,” said designer Adams.
The partnership will introduce two new programs debuting in March 2014 during the Chicago International Home + Housewares Show and New York Textile Market. One program consists of fully coordinated bath ensembles featuring shower curtains, hooks, matching towel, rug, and accessories (suggested retail $12.99-$49.99), at mid-to upper tier retailers. The second program of gift-able sets, encased inside a decorative matching stand or caddy, available at wholesale clubs, will include lotion pump, jar, and soap dish (suggested retail $59.99-$79.99).
“We are pleased and excited about our collaboration with Jennifer. She brings tremendous energy and passion with her personal view of interior environments," Robert Weiss, COO/Creative Bath Products, Inc. said. Our partnership will focus on her designs that translate well within the decorative bath category and will work in every bath, for every customer, to be displayed with pride.”