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Atlantic Launching New Brand, New Category At Winter Markets

Thursday December 26th, 2013 - 9:04AM

Atlantic has developed numerous plans  to help the company make the most of its time at the Las Vegas Winter Market, January 26 to 30. Included in its initiatives to leverage its World Market Center Showroom, the company stated, is the introduction of a new brand: dar Fashionable Living.

Although Atlantic hasn't released information about products launching as part of the dar Fashionable Living debut, it has been adding more accent and storage furniture as well as cart products for particular lifestyle functions.

Atlantic also is participating in the International Consumer Electronics Show, held January 7 to 10 at the Las Vegas Convention Center, and its major introduction plans there focus on its entrance into a new category: acoustic panels. The company related that the acoustic panels would roll under the Snowsound banner.