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Primula Flavor-It Beverage System Wins 'Good Design' Award

Thursday December 26th, 2013 - 12:16PM


The Primula  Flavor-It 3-in-1 beverage system has been honored with a 2013 Good Design award. According to Brian Melzer, evp of Epoca, which owns the Primula brand, the Flavor-It system garnered the award on multiple dimensions, recognized for  cutting-edge design, concept, materials, construction, utility, energy efficiency and sensitivity to the environment. 

“We are focusing more and more on our own design, looking for newness and innovation in the products we bring to market. Getting this design award validated what we are doing,” Melzer said.

The Primula Flavor-It 3-in-1 beverage system is comprised of a 2.9-quart pitcher with three interchangeable “cores”: a flavor infuser that can be filled with fresh fruit, herbs or spices to add flavor to water or other beverages; a stainless steel tea infuser designed to brew loose tea or ground coffee, either hot or cold; and a chill core, filled with a non-toxic gel that can be frozen and inserted into the pitcher to keep beverages cold without diluting. The Flavor-It system has a suggested retail price of $29.99.

One of the major design awards in the world as well as the oldest design awards program, the Good Design Awards are organized annually by the Chicago Athenaeum in cooperation with the European Centre for Architecture, Art, Design and Urban Studies. The Good Design Awards were created by three architects in 1950— Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr.— and is said to be the oldest design awards program.

The 2013 international design awards program honored more than 700 new products and graphic designs, selected from more than 38 countries for in a wide variety of categories: new electronics, transportation, medical equipment, protective equipment, energy systems, robotics and bionics, building products/materials, furniture, textiles, industrial, environments, hardware, bath and accessories, kitchen/appliances, floor- and wall-covering, tabletop, household products, personal, office products, transportation, children’s products, sports and recreation, lighting, tools, and graphics, branding, and packaging from Europe, Asia, and the Americas.

The Primula Flavor-It 3-in-1 beverage system won the award in the household products category. According to Melzer, winners of the Good Design Award are displayed at www.chi-athenaeum.org and become part of the Museum’s Permanent Design collection, exhibited in the United States and abroad. A first for the Good Design Awards, all winners will be displayed at the Chicago Athenaeum during the 2014 International Home & Housewares Show in March, he added.