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Williams-Sonoma Launches Exclusive 'Open Kitchen' Line

Friday December 27th, 2013 - 9:09AM


Screenshot of William Sonoma's Open Kitchen Collection page.

Williams-Sonoma has launched a new line of exclusive kitchen tools, cookware, textiles, cutlery and tabletop called Open Kitchen. The new assortment is "inspired by the bustling, energetic kitchens of some of our favorite restaurants: durable cookware, functional tools and hardworking tableware that can do it all," the company said.

Featuring over 100 new items, the Open Kitchen collection has been designed as an everyday value line. The kitchen tools and gadgets include basic tools from peelers to turners with suggested retail prices ranging from $5 for a beechwood utensil to $25 for a stainless steel manual juicer. Design elements are simple, with defining features such as open loop-handles and minimal material combinations.

Starting at $79, Open Kitchen cookware is available in three sets. The lowest priced is a two-piece 9-inch and 11-inch hard anodized aluminum fry pan set with stainless steel handles. In the line is also a 10-piece set hard anodized aluminum set with a  9 1/2-inch fry pan, 12-inch fry pan with helper handle, 1 1/2 qt and 3-qt saucepans with lids, 3-qt saute pan with helper handle and lid and a 6-qt stockpot with lid with a suggested retail price of $299. For an SRP of $399, the company is offering a similar 10-piece set with an aluminum core, stainless steel exterior construction.

Starting at a $40 suggested retail price for a paring knife, the cutlery line features hot-drop forged construction from a solid piece of high-carbon Molybdenum Vanadium steel. Made in Germany and featuring synthetic handles, the cutlery line also includes open stock Santoku, serrated, bread, utility and chefs knives, maxing out at an SRP of $99 for the Santoku. Cutlery is also available in a four-piece steak knife set with a suggested retail price of $150 and a 7-piece knife block set with an MSRP of $250.

Tabletop items in the collection feature simple designs, such as all-white plates, bowls and mugs made of high-fired porcelain, crystal wine glasses and 13/0 stainless steel open stock utensils. Suggested retail prices for individual utensils range from $3 to $4 while plates, bowls, mugs and wine glasses range from $20 to $30 for a set of four.

Textiles in the line include towels and an apron that adorn the "Williams-Sonoma Open Kitchen" logo. The suggested retail prices range from $4.50 for a cotton kitchen towel to $12 for an apron.