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Kathy Ireland Adopts A Pet Products Initiative

Tuesday January 7th, 2014 - 9:40AM


Kathy Ireland

Kathy Ireland WorldWide has signed a deal with Worldwise, a pet products producer, for a “solutions-based home décor friendly” product line for pets, the licensor announced. Under the brand name kathy ireland Loved Ones, the pet product collection will be both functional and stylish, the company stated without being specific on details. It will debut at Global Pet Expo in Orlando, FL in March, kiWW stated.

“As a company Worldwise is excited to partner with Kathy Ireland and her team at kiWW to develop a line of solution based pet products unique to the market.” Kevin Fick, Worldwise CEO commented in a statement announcing the partnership. “Kathy makes a great partner. She brings both her design savvy as well as her knowledge of what it means to be a busy parent to both the two footed- and four-footed child. Kathy’s design sense combined with Worldwise’s ability to create innovative and solution based products is a winning combination. Worldwise and kiWW partnership has evolved naturally and, through the shared interest in pet wellness, has led to building a significant pet advocacy program that will work to raise awareness of the benefits of pet adoption.”

Kathy Ireland, kiWW CEO, stated, “It's a joy to partner with Kevin and the extraordinary team at Worldwise to bring our brand into the world of pet lovers.”