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Raley's Taking Systematic Approach To Social Media Marketing

Tuesday January 7th, 2014 - 10:22AM


Revionics, Inc., which provides merchandising optimization technology, announced today that Raley’s Family of Fine Stores, the privately held 128-store supermarket chain that includes Raley’s, Bel Air, Nob Hill Foods and Food Source operations, selected the Revionics Social Commerce solution to power a social media rewards program called Extra Friendzy. The initiative, Revionics asserted, will provide customers in Northern California and Nevada with compelling, time sensitive and limited-quantity offers through social media channels.

Among the goals cited for the initiative are strengthening customer engagement, driving in-store traffic and engaging consumers with Raley’s customer rewards program, Something Extra. Revionics and its technology will ensure offers are optimized across online, mobile and in-store channels, according to the company.

“We are continually evaluating and adopting innovative ways to improve our marketing and customer loyalty efforts,” Tom Hutchison, Raley’s director/marketing, CRM and analytics for Raley’s, said in announcing the initiative. “Our Extra Friendzy program powered by Revionics Social Commerce solution leverages the powerful social media channel to keep our customers engaged, excited and motivated to shop. In addition, this effort will help grow our social media advocates and referrals, drive more in-store traffic and help draw members to our loyalty program.”

Marc Hafner, Revionics’ president and CEO, commented, “We are excited to partner with Raley’s, an industry recognized innovator, and help them harness the power of social. Our social commerce solution will contribute to Raley’s competitiveness by strengthening their digital engagements, driving more profitable store visits and building strong advocates across their social media channels while providing customers with relevant personalized promotions.”