Tuesday January 7th, 2014 - 12:22PM
As the Atlanta International Gift & Home Furnishings Show gets underway today, AmericasMart Atlanta has announced that its new mobile market app, designed to give its customers optimum connectivity, is ready for download. The new app uses a technology unmatched in size and scale by any wholesale marketplace, according to Jeffrey L. Portman, Sr., president and COO, of AmericasMart Atlanta. The app is now available for free download on the Apple App Store and Google Play.
The introduction follows more than two years of research, design and development to create a digital environment scaled to the unique needs and demands of buyers and sellers doing business daily, and across the 14 annual markets staged within AmericasMart’s 7.1-million square-foot campus, according to the company.
The new mobile app is designed to deliver an enhanced customer experience by making it easier for buyers to discover and explore new and existing exhibitors, categories, lines and products and to make note of Market events and promotions. It allows buyers to browse exhibitors by floor map or in a list, and enables them to record favorite lines and categories, and to plan, organize and manage Market details. Functionality enhancements will emerge over the next 12 months as the mobile app expands in scope and scale.
“The transformative power of this app is limited only by the boundaries of technology, which in our execution is virtually limitless,” noted Portman. “This elevates the experience of doing business here to a level of unfathomable convenience and efficiency.”
Key functionality of the AmericasMart app includes:
- Comprehensive search tool encompassing exhibitors, product lines, categories, events and services
- Enhanced exhibitor digital showrooms with logos, descriptions, product lines, categories, images, services and contact information including social media links
- Dynamic floor plans allowing buyers to easily navigate the campus, floor by floor
The new mobile app, in tandem with the enhanced AmericasMart Atlanta website and free Wi-Fi throughout the campus, has been put in place so buyers and exhibitors can be more connected than ever before. Updates to the AmericasMart website, AmericasMart.com, include expanded exhibitor profiles, searchable content, new floor plans, and Market Plan accounts.