HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

New-Look HomeWorld Still Means Business

Monday January 6th, 2014 - 2:32PM

We have turned the page at HomeWorld Business to our 25th anniversary year. And for the first time in more than a decade, we’ve turned the page to a new look.

So, welcome once again to HomeWorld Business, the same insightful coverage you’ve come to expect from the industry’s most experienced editorial group, repackaged for an even more authoritative, visually engaging reading experience.

 Fresh Perspective

It can be difficult to reinvent something objectively and effectively when you are so immersed in it. That’s why we sanctioned an independent graphic design firm— New York-based Howard Klein Design— to oversee HomeWorld’s redesign. 

Klein’s fresh perspective blended with the expert input of our editorial, design, technology and production management to create a clear, new direction in how we present HomeWorld’s market-leading content while preserving the distinctive, vibrant tone that has been a hallmark from our very first edition in 1989.

You will see a clean, modern page layout, thoughtfully organized for improved reader interaction. From sharper headline and text fonts to a more open vertical editorial page orientation, the new HomeWorld design is sturdy and consistent without suppressing the unique, creative potential of each element on each page. Articles, images and charts are allowed to resonate more vividly. 

It is an approach in synch not only with the uncluttered, straightforward structure of contemporary magazine design, but also with the philosophies of a housewares industry promoting enhanced, intuitive function that doesn’t compromise solid looks. Plus, it is a print design that translates more effectively into a digital context, a vital consideration in today’s multi-media business publishing development.

Creative Vision

Thanks to Howard Klein and his team for their instructive and detailed creative vision; to HomeWorld Business Director of Design & Technology Eliud Custodio, Executive Editor Bill McLoughlin and Director of Production & Circulation Nadine Salogub for their enthusiastic and skillful contribution; and to Co-Publishers Dave Palcek and Cyndi Evans for their commitment to editorial excellence and encouragement to explore new boundaries.

And special thanks to the housewares trade for supporting HomeWorld Business and our efforts to engage this demanding, ever-changing marketplace with innovative content and presentation.

Authoritative Platform

An industry colleague, upon observing some mockups of the redesigned HomeWorld Business pages, remarked, “It has a strong business look to it.” That sums up our objective perfectly.

Business has been an integral part of HomeWorld’s name and reputation for some 25 years. That won’t change as we evolve to continue serving the housewares industry with the most authoritative multi-media news and information platform.

You’re invited to turn the page with us at HomeWorld Business. We’re confident you will like what you see. Every way you look at it.

—peter Giannetti