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SEI Heads For Vegas Market With New Products, Programs

Wednesday January 22nd, 2014 - 8:46AM

Southern Enterprises Inc. has announced that it will debut more than 300 new products and several new company programs at the Winter Las Vegas Market next week. Among the new initiatives it will discuss with market participants, SEI has set up an interior designer program, a corporate giving program called SEI Cares, and a virtual showroom experience, the company reported.

SEI’s established its interior designer program to provide a range of benefits, the company asserted. The initiative gives its interior designer customers direct access to the manufacturer and the option to pick up orders directly from the warehouse. Membership in the program facilitates immediate access to new products. On the marketing side, SEI is encouraging designers to access the company’s social media, it noted. The company added that posting material on completed projects would provide interior designers with extra exposure.

SEI Cares has pledged to raise $50,000 in 2014 for Be The Difference Foundation, an ovarian cancer organization. Through slated events, SEI employees will volunteer time to meeting the pledge goal as a way of giving back to the community.

For the second market in a row, SEI will create a virtual showroom of product, with a start-up company partner, BrowseWell, photographing its World Market Center Las Vegas showroom before the event begins. Market participants can browse the virtual showroom by the time of the market’s Sunday start, SEI pointed out.