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Keurig Goes To Pot: GMCR To Launch Carafe Capable Brewing System

Wednesday January 29th, 2014 - 10:03AM

Green Mountain Coffee Roasters, Inc., today announced plans for new K-Carafe capability for its Keurig 2.0 Brewing System, available for sale in Fall 2014. Keurig 2.0 brewers will be the first system to brew both one cup using a single serve pack and a carafe of coffee using the new Keurig K-Carafe pack.

"Both current Keurig brewer owners and non-owners told us the brewer functionality they wanted most was the ability to brew both a single serving and a pot of coffee from one system with Keurig speed, convenience and brand choice. Our next generation Keurig 2.0 brewers will do just that," said GMCR President and CEO Brian P. Kelley.

"The breakthrough innovation required to deliver this new carafe functionality came from our unique expertise in appliances and beverages," said Kelley. "Through the close collaboration of our beverage and brewer engineering teams, we made significant advancements in roasting and flavor extraction, thermodynamics, and mechanical and software design to ensure that our Keurig 2.0 brewing system will give consumers a perfect, consistent cup of high quality coffee at the touch of a button, whether they choose to brew a single serving, or choose to brew a carafe with our K-Carafe pack."

Kelly continued: "Our retail customers and beverage brand partners are excited about our new at home K-Carafe innovation, and we look forward to sharing even more about the new consumer benefits our Keurig 2.0 system will offer when we officially launch the system later this year."

A number of GMCR's Keurig family of beverage brands, including partner varieties, will be available in the K-Carafe pack format upon introduction of the new Keurig 2.0 system, with additional brands and beverages to be added over time. K-Carafe packs will brew 28 ounces of coffee into a specially designed Keurig carafe. K-Carafe packs will only operate in new Keurig 2.0 brewers, which will use proprietary interactive capabilities to identify the Keurig pack that is inserted and to brew that pack optimally every time.