Friday February 7th, 2014 - 9:50AM
Lifestyle, furnishings and home décor supplier Woods International has signed an exclusive licensing agreement with Drew and Jonathan Scott, hosts of HGTV's popular television series Property Brothers, Brother vs. Brother and Buying & Selling, to develop a coordinated collection of home furnishings and accessories under a new brand name, Scott Living. The debut Scott Living collection will include seven coordinated product ensembles covering outdoor living, indoor living, bed and bath, home décor and accessories, according to Wood International.
The Scott Living collection will debut at the National Hardware Show, May 6 to 8 in Las Vegas, the company stated.
In announcing the deal, Scott Woods, founder and president of Woods International, said the Scott Living is the first totally coordinated collection to address both indoor and outdoor furniture as well as home décor and accessories, which have been treated by most national retail chains primarily as impulse purchases, with little relationship to each other or to other product segments throughout the stores. The initial launch will include planters, bird baths, fountains, tabletop lighting, hanging lighting, torches, pathway lights, wall art, occasional furniture, fire pits, garden seats and serving trays, the company maintained, with the first products from the Scott Living brand rolling out to in stores in Spring 2015.
Woods International stated that it is placing the design and product development for the Scott Living collection under a team of industry veterans, one that includes Shawn Stanton, lead indoor and outdoor furniture designer; Susan McAllister, lead textile designer; and Terri Laughlin, outdoor living design coordinator.
“The strength of Woods International for the past 17 years has been our design department, working closely together with our longstanding partners in Asian manufacturing, as well as with our retail customers in North America,” Woods asserted. “We have had numerous meetings with the Scott Brothers to understand their style, their look, and how we can bring this collection to life.”
Laughlin pointed out that the Scott Living collection focuses on the continuing trend of bringing interior décor elements to the outside of the home.
“It is important to us, and to the Scott brothers, to have the patio or deck area be just as sophisticated and comfortable as the inside of the home,” she related. “The other thing we want to achieve is coordination across categories, to help the ultimate consumer decorate. Not everyone is confident in their abilities to pull things together, so we are doing it for them.”
Woods continued, “The Scott brothers have huge, huge consumer appeal, with the number one, two and three shows on HGTV. We are extremely excited to be able to curate an entire indoor/outdoor living experience for the consumer and to offer our retail customers a uniquely coordinated home décor statement through this new partnership.”