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Spectrum Brands Launching New Black & Decker Brand Identity, Foreman And Remington Products at Housewares Show

Wednesday March 5th, 2014 - 11:24AM

Spectrum Brands Holdings, Inc. announced today that it will showcase new product launches featuring “advanced technologies and key innovations” from Black + Decker, George Foreman and Remington at the 2014 International Home + Housewares Show, next week. During the show, Black + Decker Home Appliances, will unveil a new brand identity that reflects its developing brand personality.

As part of this initiatiave Black + Decker will bring a fresh look to this year's show revealing advances across all categories, including coffee makers, food preparation, cooking and garment care. According to the company, the new brand identity “will build on the brand's heritage of delivering honest, intuitive, and thoughtful products that empower consumers to transform their house into a home.” Over the next two years, a new corporate logo will appear across all consumer touch points, including websites, social sites and printed materials including packaging.

The Black + Decker brand will be launching a series of new produccts, including coffee maker designs featuring the new EvenStream Showerhead Technology which, according to the company will provide faster to optimal brew temperature for a richer extraction. Also debuting will be the new FusionBlade blenders, providing enhanced blendings.

For exclusive coverage of Black & Decker’s new brand identity don’t miss the March 14th issue of HomeWorld Business

George Foreman will focus its marketing efforts around the tagline "lose the fat, not the taste" showcasing new grill models featuring the brand's patented fat-removing design. The new 5-Minute Burger Grill toasts buns and cooks burgers at the same time in less than five minutes. Furthermore, the new EVOLVE Digital Searing Ceramic Grill has ceramic plates with the highest temperature available for an indoor grill, according to the company.

Remington will display new technologies across its portfolio. On the Men's Personal Care side, the HYPERSeries shavers will be showcased, along with the new Lithium Power shaving and grooming tools. In hair tools, the new Ultimate Stylist collection will be featured, as well as the new T-Studio Silk Ceramic Multi-Style Wand and Anti-Frizz Irons, along with new items in the Hair Accessories and Ladies Hair Removal categories.

"Spectrum Brands is delighted to attend the 2014 International Home + Housewares Show, showcasing the roll out of the new Black + Decker brand identity as well as new offerings across the home appliance and personal care categories from Black + Decker, George Foreman and Remington," said Steven Fraundorfer, senior vp/general manager - Global Appliances. "We're proud to be a leader in the industry and plan to continue to provide our customers with advanced technologies in our products at affordable prices."