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Picnic Time Partners With Chef Viviani For Entertaining Line

Tuesday March 18th, 2014 - 12:47PM


Chef Fabio Viviani

Legacy, a division of Picnic Time is releasing a new product line developed in partnership with Chef Fabio Viviani at the International Home + Housewares Show, here, called the Heritage Collection by Fabio Viviani.

The collection will help expand Legacy’s entertaining assortment with serveware pieces, Scott McCormack, director/sales and marketing told HOMEWORLD BUSINESS®. Legacy is known for its cutting boards and cheese sets, and upscale wine totes.

“[Heritage Collection by Fabio Viviani] also augments other licensed products that we have for the home, such as NFL and MLB. When choosing a licensing partner, we look for a strong, reputable brand that is all about quality,” he added. The collection will also expand Picnic Time’s retail presence within departments at major retailers and it will expand its retail base in the independent channel, he said.

Inspired by Viviani’s rustic, gourmet cooking style, the premier line of products features items that both assist the at-home chef during cooking, and add style to the presentation, according to the company. Heritage Collection by Fabio Viviani will also carry the branding of Legacy by Picnic Time. 

"When I left Italy, I dreamed of sharing delicious recipes from my home with a new audience,” said Viviani. “Hard work and appreciation for rustic, yet minimal cooking are two traits that my family instilled in me as a young boy and have been the essence of my brand, and the inspiration for The Heritage Collection.”