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New Styling Tools Expand Not Your Mother's Collection

Tuesday March 18th, 2014 - 6:41PM

Not Your Mother’s styling tools, a product line licensed by Professional Beauty Supply, is making its second appearance at the International Home + Housewares Show as it launches additional tools and styling attachments. Consumable hairstyling products complement Not Your Mother’s beauty tools and are cross promoted with them to drive initial sales and purchase frequency under the brand umbrella.

“We are dedicated to continue the focus on innovation and trend setting designs that deliver exceptional styling results,” Robert Felipe, PBS partner, said in announcing the line additions. “The presentation of numerous new products this year is a reaction to the positive response our first four tools have gotten.”

Product initiatives that will support Not Your Mother efforts at the 2014 Housewares Show, as characterized by the company, include: