Tuesday March 18th, 2014 - 6:52PM
Helen of Troy has been emphasizing products that style hair to the latest standards but keep it healthy. At the International Home + Housewares Show, the company presented the new Rose Gold Hair Tools collection, in part, as an example of how it intends to do both simultaneously.
Helen of Troy developed the Rose Gold hairstyling tool line, part of the Revlon Pro Collection, to provide hair with a sleek, pearlized finish. The gold and copper plated tools transfer heat effectively, the company noted, allowing users to quickly create their desired style but do so in fewer passes.
In that way, Helen of Troy maintained, hair remains healthy, Helen of Troy asserted, because heat damage is avoided.
Rose Gold line includes two curling irons, with a one and a one and a quarter inch barrel, and a straightener.