Wednesday March 26th, 2014 - 9:05AM
Cuisinart and Bevyz today announced they will enter into a distribution partnership to market and sell the ‘Cuisinart powered by Bevyz’ Multi-Drink System. This new system provides single serve hot or cold, still or sparkling beverages on demand, all dispensed from one countertop appliance. The flavor capsules used to create these beverages are equipped with sensors that activate the machine’s dispensing mechanism, which delivers hot or iced tea, hot chocolate, coffee, juice, sodas, cocktails, soups, sparkling water and more, in seconds. The system’s internal boiler, carbonator and cooling system allow instant transition from hot to cold to carbonation and vice versa.
“This is an exciting and innovative expansion for Cuisinart in the beverage maker category,” said Ron Diamond, president of Conair Corporation, Cuisinart’s parent company. “At-home beverage makers have been consistently gaining in popularity and market share over the past several years, and the introduction of this product represents a significant leap forward in the technology and convenience available in the category. We are proud to bring this to the market and believe it will resonate very strongly with consumers.”
The partnership will leverage Cuisinart’s marketing expertise and position in the housewares industry and align it with Bevyz’ technology.
The ‘Cuisinart by Bevyz’ Multi-Drink System was introduced at the 2014 International Home + Housewares Show and will be distributed through Cuisinart’s retail channels, encompassing department and specialty stores and online segments.
Edouard Sterngold, Founder & CEO of Bevyz, said, “We are delighted to introduce our at-home Multi-Drink System to the North American market. Cuisinart has the experience and proficiency to grow and maintain sales in this category, and by partnering with them, we are confident that we will share in the success of one of the country’s most respected and trusted housewares brands.”
Under the terms of the agreement, Cuisinart will market and sell the Bevyz-developed Multi-Drink System and related accessories in North America. Other terms and conditions of the licensing agreement were not disclosed.