Wednesday April 2nd, 2014 - 12:09PM
Ikea announced today the launch of the "Ikea Home Tour," a grassroots effort to help Americans tackle common home furnishing and design challenges and to illustrate genuine solutions that make everyday life at home better, the company said. A team from Ikea will travel from city to city to partner with people in need of help with home projects big and small. The makeovers will be documented and shared, along with additional design tips, to provide inspiration for homeowners across the country.
Ikea recruited coworkers from within the company to assemble a group of five home furnishing and design experts from across the country who will leave their regular jobs at Ikea stores for one year to serve as the "Home Tour Squad." At each stop, the squad will undertake two makeovers, starting by evaluating a current challenge in the home, developing a plan, and then working together with the homeowners to implement smart solutions using IKEA product offerings.
The Home Tour Squad will document their whole journey by filming, producing, and sharing their stories via the IKEA Home Tour YouTube Channel.
Content will include before & after home transformations, video shorts featuring design tips, and behind-the-scenes interviews. The Squad will also be sharing live updates from the tour via Twitter and Instagram with the hashtag #IkeaHomeTour.
“We believe that people can do simple things that make a big difference to make life at home better,” said Julie Foor, Ikea Home Tour project manager. “With the tour, we’re tackling home challenges that are universal, so there are smart ideas and inspirational tips from the makeovers that can be helpful for anyone.”
The IKEA Home Tour Squad will visit Atlanta, Charlotte, Washington D.C./Baltimore, Philadelphia and New York City, with additional markets to be announced.