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Southern Living, Dillard's Partner For Home Product Line

Friday April 4th, 2014 - 9:26AM


Time Inc.'s Southern Living and Dillard's, Inc. recently announced the launch of the Southern Living Collection, a new home product line exclusively available to the department store chain's shoppers. The new collection features home and entertaining must-haves from bath, bedding and tabletop to scented candles and embossed ceramic accessories, according to the retailer.

"We are thrilled to extend the Southern Living franchise and to have found a retail partner that so perfectly speaks to our readers and our design sensibility," said Southern Living executive marketing director Kristen Payne. "The partnership with Dillard's is a powerful alignment of two well-known, well-respected brands with a strong consumer base in the South."

Dillard's, Inc. creative director Betsy Parkinson noted, "We have enjoyed a longstanding relationship with Southern Living, a brand that truly resonates with our customers, who look to it as a premier source of creative ideas for the home. This collection is the result of an extremely collaborative partnership aimed at presenting exciting new selections which reflect the classic but casual elegance for which Southern Living is known. We are very happy with the new Southern Living Collection, and we believe our customers will be, as well."

Southern Living and Dillard's worked together to create a mix of elegant and casual rustic designs to outfit homes from the kitchen to the bedroom in a classic layered look based on a palette of neutrals and crisp whites, according to Dillard's. The initial collection includes a wide variety of products across multiple categories available at 225 Dillard's locations and online. Price points range from $18 for luxurious scented candles to $189 for plush duvet covers.