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Trend Focus Shapes Sauder High Point Presentation

Friday April 4th, 2014 - 10:00AM


Sauder Soft Modern Collection Entertainment Credenza

Sauder Woodworking Co., plans to focus on emergent trends in hot colors, such as peacock blue, as well as small-space living, industrial infusions, repurposed finishes and the rustic outdoors for the Spring High Point Market, the company announced. The trends inform four new collections and nearly 95 prototype designs the company plans to feature at the show, it noted, which begins tomorrow in High Point, NC.

"These new collections and prototypes help our customers define, create and curate their style over time," Mike Lambright, director of marketing at Sauder, said in stating the company's positioning for the show. "Each of our customers has his or her own story, and those stories shape their design and style needs. This spring, we’re showcasing the inspirations and stories behind our styles— like the vibrant blue of a peacock feather, the natural charm of repurposed barn wood and the rustic elegance of the outdoors. We’re encouraging our customers to find what inspires them."

Besides providing on-trend, affordable products, Sauder supports customer and consumer efforts to find stylish furnishings with its Expedition Design style lab, accessible online at sauder.com/expeditiondesign, and the furnish forward blog, the company pointed out.