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Victorinox Appoints Grutbo VP/Cutlery, Sales

Thursday April 17th, 2014 - 1:34PM


Steve Grutbo

North American president and CEO of Victorinox Swiss Amy, Inc., Rene Stutz, announced that Steven Grutbo, formerly vp/sales and marketing for Housewares at Kai Ltd., joined the organization as vp/sales, cutlery on February 18.

“Steven has a proven track record of brand stewardship, strategic thinking, generating new business, developing creative programs to increase sales, and is considered to be a thought leader within key gourmet retail networks. We look forward to Steven’s contributions to the team as he helps us achieve our goals for both the Retail and Commercial Cutlery divisions,” Stutz has said. 

Grutbo has a background in sales and marketing within housewares and outdoor brands. Prior to Kai Ltd., Grutbo worked with G. Loomis, Inc. as national sales manager and as a customer business manager for Pure Fishing. At Kai, Grutbo was responsible for strategic planning and market initiatives, including brand and product life cycle management, pricing and promotional strategies, sales programs and distribution channels for the Shun Brand.