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Evriholder Acquires Personal Care Company DreamTime

Monday April 28th, 2014 - 3:06PM


DreamTime Shoulder Wrap.

Evriholder Products today announced the acquisition of the assets and business of DreamTime, Inc. producers of health, wellness and personal care products. The company's products include their signature DreamTime, Spa Comforts, Warm Whiskers and Healing Heat lines.

Most DreamTime products use heat or cold therapy which help to alleviate aches and pains and promote relaxation, the company said. 

“Evriholder is the perfect company to acquire DreamTime and with our common customer base and broad product appeal; joining Evriholder is the next step in our natural evolution,” Judy Day, founder of DreamTime, said. “As with all of our products, our customers can look forward to many years of unique, new products that promote personal relaxation to help rejuvenate the body and mind and encourage physical and emotional wellbeing.”

Day will join Evriholder to oversee new product development in the Health and Wellness category. In addition, DreamTime will maintain a sales office in Santa Cruz, CA with administration relocating to Evriholder’s Southern CA offices and distribution through Evriholder’s CA and Indianapolis distribution centers.

“We are excited to welcome DreamTime, their products and exceptional team to Evriholder,” said Gary Seehoff, chairman, Evriholder Products, LLC. “With their tremendous brand recognition and loyal customer base, their products are perfect for us as we expand our product offerings in the Bath, Personal Care, Health and Wellness high-end impulse categories. Their products are not only everyday items but are intrinsically perceived as luxurious making them good, solid fourth quarter products for gifting during the holidays.”

Evriholder is backed by ClearLight Partners, a Southern California based private equity firm. DreamTime is the fourth acquisition for Evriholder in recent years.