HomeWorld Business Magazine, homeworldbusiness.com | The Newspaper For Housewares Decision Makers

Waterford Launches 'Mad Men' Mixology Collection

Friday May 2nd, 2014 - 4:21PM


Waterford Mixology Mad Men Edition

AMC's hit series "Mad Men" wraps the first half of its final season on Sunday, May 25. To commemorate the show, Waterford Crystal debuted a special series: "The Mixology Collection— Mad Men Edition" at its Forty One Madison showroom during the New York Tabletop Market. It is officially licensed through series producer Lionsgate.

Eric Kane, director at Mixed Media Group, Inc. and licensing agent for "Mad Men" remarked, "Over the last seven years, 'Mad Men's' storytelling has created such a vivid picture of this epoch, the show itself has become synonymous with mid-Century lifestyle and culture. Waterford's heritage and prestige made this a perfect pairing of two icons."

The Mixology Collection— Mad Men Edition features hefty pieces with traditional, deep cutting with bands of rich gold and precious platinum. Circon, Draper and Olson patterns are featured in a double old fashioned or hiball at a suggested retail of $175 a pair. A Circon pitcher (suggested retail $350) or Circon Decanter ($400) in a choice of gold or platinum accents, are also part of the initial launch

Matthew Weiner, series creator, writer, director and executive producer said, "Waterford has an unparalleled legacy based on timeless design and luxury. One of the more exciting aspects to this partnership is being able to offer the fans something truly exceptional they can live with long after the final episode airs."

The Mixology Collection— Mad Men Edition is a two-phase launch; a subsequent Spring 2015 release will coincide with the seven-episode conclusion of the TV series.