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Michaels Launches E-Commerce Enabled Site

Tuesday May 13th, 2014 - 9:32AM

Michaels Arts and Crafts stores has enhanced its online presence with the launch of its new site that enables shoppers to make online purchases from any computer, tablet or smartphone. The new site goes beyond the typical online shopping experience, the company said, with project ideas and one-click shopping lists for projects all in one place.

The site also features "favorite pins" which are projects and products that are trending from Pinterest and Michaels.com.

"Our customers have been asking us for years when we're going to offer online shopping, and now we've created a site that truly is 'Where Creativity Happens,'" said CEO Chuck Rubin. "We've simplified the online shopping experience so that when visitors find a project they love, they can just click on it and fill their cart with everything they need instead of going to page after page."

During the launch period, Michaels.com will feature 21 days of hourly, daily and weekly online specials. Customers are encouraged to share their Michaels craft haul with hashtag #michaelsdelivers.

Users can make purchases to ship to anywhere in the U.S. Online shoppers can also take advantage of in-store promotional offers, and the site offers free shipping to any U.S. store, in-store returns and free shipping on orders over $50.