Monday June 23rd, 2014 - 10:32AM
IdeaVillage has inked former National Football League quarterback Brett Favre to endorse the company’s MicroTouch men’s trimmer brand and Copper Fit brand of copper-infused compression sleeves and athletic socks.
Favre won a Super Bowl with the Green Bay Packers during an illustrious 20-year NFL career that also included stops with the Atlanta Falcons, New York Jets and Minnesota Vikings. He initially is to be featured in infomercials and on packaging and other promotional material for the MicroTouch Max men’s trimmer and “pro” versions of Copper Fit socks and compression knee sleeves.
“Brett Favre is the perfect ambassador for [MicroTouch and Copper Fit],” said Jane Gilmartin, IdeaVillage’s chief marketing officer. She noted Favre’s successful endorsement of Wrangler jeans. “He is highly recognized, and he embodies high performance and durability. He brings tremendous credibility to these brands.”
For more ASOTV coverage, see HomeWorld’s June 23 issue, which also includes an overview of chain drug store growth initiatives, and the Health & Wellness Report 2014, which features market analysis of key home health and wellness appliance categories.