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Staples Rolls Out New Designs, Licensed Products For Back To School

Wednesday June 25th, 2014 - 12:22PM

For the 2014 back-to-school shopping season, Staples, Inc. announced that it is carrying a wide assortment of essentials and technology that includes own-brand products with trendy new patterns, exclusive assortments from Teen Vogue and Nickelodeon, new glitter treatments and bright, colorful supplies.

Online, Staples College Center, which showcases a company partnership with singer Katy Perry that supports teacher efforts, already offers a range of categories for students returning to school including Dorm Decor, offering furniture and lighting, and Dorm Essentials, such as coffee makers and microwaves, as well as Technology for College, Gift Cards and Textbook Rentals.

In addition to popular products, Staples guarantees savings on a wide selection of core supplies and technology with its back-to-school 110% Price Match Guarantee. Under the program, the retailer will match the prices of all competitors with retail store and online presence as well as Amazon.com plus give back-to-school shoppers 10% off the price difference, whether in store or online, the company stated. Customers can shop as they want, the retailer pointed out, whether it’s online, mobile or in-store and a Less List and weekly great deals guide shoppers to specific discounts.

Staples’ identified trends and must-have products for 2014 back to school that it identified as:

“This back-to-school season, it’s all about an amazing selection and savings at Staples,” said Alison Corcoran, senior vp/stores and online marketing, at Staples, in announcing the seasonal initiatives. “We’re helping parents and students ‘Make More Happen for Less’ with the new Staples 110% Price Match Guarantee and great value on a huge list of essential products as well as the latest product trends.”