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NY Now Features Pier 94 Market Programming

Friday June 27th, 2014 - 11:33AM


NY NOW announced that it has added market-related programming— including seminars, events and special promotions— at Pier 94 for its summer edition, which will take place from August 16 to 20. These value-added activities are offered, at no charge, to NY NOW participants, as well as participants in Impulse at NY NOW, Artisan Resource and SourceNY— three other Emerald Expositions trade events running concurrently.

“Pier 94 has become a busy market hub, with more than 600 exhibitors in four synergistic markets, and NY NOW programming has expanded in line with this growth,” said Christian Falkenberg, director/svp, NY NOW. “From daily breakfasts and end-of-day receptions to all-day education and a special FIAT promotion, Pier 94 offers something for all market participants.”

NY NOW buyer hospitality at Pier 94 begins each morning at 8:30, with a free one-hour “Fresh Start Breakfast”, and concludes each evening at 5, with a free “Happy Hour Reception.” In addition to these New! Collection offerings, Artisan Resource also will host a special “Opening Day Reception” on Saturday, August 16, from 6 to 8 p.m.

NY NOW also will extend its educational offerings at Pier 94 to include a series of online marketing sessions offered in partnership with SnapRetail!, as well as a retail strategies seminar. On August 16, from noon to 1 p.m., Helen Overly of NY Now will present, “Keeping It Fresh: Tips to Engage Customers, Excite Staff and Increase Sales.”

A first-ever partnership with SnapRetail! will offer Pier 94 exhibitors and attendees 15-minute mini-seminars, at times throughout the day, from August 16 to 19. In total, 16 free sessions addressing social media and email marketing, will address: “Using Facebook Contests to Drive Sales,” “Create Your Social Media Business Page in 5 Minutes or Less,” “How to Grow Your Social Media Fanbase,” “Optimal Image Sizes for Social Media,” “5 Tips for Creating Social Media Cover Pages,” “Demystifying Facebook Advertising,” “Most Effective Ways to Collect Email Addresses,” and “Top Email Subject Lines that Get Results.” For more information, visit www.nynow.com/programs.

Artisan Resource – a market offering U.S.-based importers, direct import retailers and wholesalers the opportunity to meet with international artisanal producers –also will present an expanded slate of educational sessions for both exhibitors and attendees, at Pier 94. Artisan Resource seminars address design and color trends in global handmade markets, global distribution issues and opportunities, designer-artisan partnerships, and marketing culture-based artisan stories. In addition, daily “Importing 101” seminars will provide an overview of international business relationships, and the logistics, vocabulary and responsibilities of both exporter and importer. Register at www.artisanresourceny.com.

In connection with the launch of IMPULSE at NY NOW, a new event featuring some 100 suppliers of impulse and point-of-purchase specialty gifts and accessories, Emerald Expositions will present a limited edition 2013 Gucci Fiat to one lucky retailer. To be eligible to win, retailers must complete and submit an official entry form, available at Pier 94 on the exhibit floor of IMPULSE at NY NOW, by Tuesday, August 19, at 12 p.m.

Market attendees also have access to SOURCENY, which features some 300 global manufacturers, and producers of gifts and decorative accessories, at Pier 94. Companies from China, India, Georgia, Korea, Pakistan, Philippines, Singapore, Taiwan and Vietnam, will showcase a wide range of products available for volume purchase. Details are available online at www.sourcenyshow.com.