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Lori Gonzalez, Twin-Star International

twin star lori gonzalezThe August 14 edition of HOMEWORLD BUSINESS® revealed the 12th annual “Players,” people to watch in housewares during the next 12 months.

Selected by HomeWorld Business editors, the Players represent a cross section of a diverse housewares business— from established to newly installed company leaders; from large to small operations, from big-box to specialty retailers; from trade show managers to celebrity endorsers.

The HomeWorld Players are in the spotlight not only for how they might impact their respective organizations in the coming months, but also for how they might impact the overall housewares business.

Lori Gonzalez, Twin-Star International, CEO

PLAYER’S CREDENTIALS: Lori Gonzalez served as vp and general manager at Newell Brands, formerly the Jarden Group, from 2008 to 2017, and was responsible for long-term business strategy, P&L management, product portfolio management and consumer marketing strategy for several businesses in the consumer solutions business unit. She developed the strategic framework for driving and sustaining growth within the consumer solutions division. From 1998 to 2008, Gonzalez served in several branded business leadership roles within Jarden, helping to grow revenue and profit in diverse operations. She started her career at Fiskars, the global consumer product company.

WHAT TO WATCH: In the year ahead, Gonzalez will be charged with developing a fresh strategic position for Twin-Star.

Gonzalez said, “We’ve developed a powerful growth strategy that’s designed to accelerate the pace of our consumer driven innovation, and maximize turns with our retail partners. To enable rapid growth, we’re also investing in our operations infrastructure to ensure our consumers and retail partners have a great experience with us. We look at everything through a consumer lens first, and through that intimate understanding, we are creating an exciting new product portfolio, and consumer conversion plans that will drive growth for our retail partners and shape the categories we play in within our industry. Our employees mean everything in terms of a focused execution of the strategy. We want to create an environment where people build on each other’s ideas, are empowered within their roles to drive growth and use our consumer insight tools to better serve all of our constituents.”

PERSPECTIVE: Gonzalez said that, with consumer behavior changing over the past decade, how Twin-Star designs for, influences, and converts shoppers online and in-store has to evolve.

“Developing the right approach, curating the right content to inspire consumers, and building equity within our brands and categories is essential,” she said. “We are investing a lot in consumer intelligence, design and conversion tools, and our job is to transfer that insight into action with our retail partners. Together, we can drive more growth for our industry, and engage consumers in that experience so we create longer-term loyalty.”

2018 HomeWorld Business Players (click on name for profile):