Staples, Inc. has appointed Faisal Masud executive vp/global e-commerce, effective May 20. In this newly created role, he will lead online and digital growth, the company announced, and will report to Demos Parneros, president of North American stores and online for Staples.
Masud’s responsibilities include building Staples’ digital channels and leading e-commerce efforts across the company, as the retailer invests heavily in digital commerce, it stated. He also will supervise the continued development of Staples online platforms including staples.com and the company’s mobile assets.
Masud joins Staples from Groupon, Inc., where he was vp and general manager, responsible for managing Groupon Goods’ strategy and execution in over 35 countries, and where he managed all functions for his business unit including merchandising, inventory, marketing, engineering and operations, Staples noted.
“Faisal brings deep experience at some of the world’s most innovative e-commerce companies, including eBay, Groupon and nine years at Amazon,” Parneros said. “His background managing and developing large-scale digital businesses will play an important role at Staples as we rapidly expand our product assortment and grow our online business as part of our strategic plan.”