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Mobile Commerce Is Going eBay’s Way As Company Drives Growth

The mobile sector, eBay Inc. has declared, is leading a commerce revolution that will create significantly different consumer and retail experiences worldwide. In a company meeting for the financial community held yesterday, eBay said it intends to drive strong continued growth in its core Marketplaces, PayPal and GSI Commerce businesses but, at the same time, to leverage its global mobile commerce leadership and other commerce technologies to accomplish its operations and revenue goals.

Also in the meeting, eBay Inc. outlined its three-year growth strategies, which include an intention to lead and innovate in a technology-driven, more connected new commerce environment.

“Led by mobile, a commerce revolution is underway,” eBay president and CEO John Donahoe commented at the meeting. “Technology is creating a new web-enabled retail interface, a new seamless, multiscreen commerce experience that connects consumers anytime, anywhere. This will expand shopping beyond conventional store environments and e-commerce sites. How we shop is being transformed, and eBay Inc. intends to be a leader in this new commerce world.”

In 2015, eBay  expects to enable $300 billion of global commerce versus $175 billion in 2012, the company maintained. It further expects revenues to grow over 50% to at least $21.5 billion in 2015, up from $14.1 billion in 2012.

Donahoe outlined three advantages that he said he believes will drive the company’s growth including an expanded addressable market built on growth opportunities across the estimated $10 trillion commerce market. Donahoe also pointed to eBay’s mobile commerce leadership and innovation, which he said provide the company with a significant competitive edge, and a strong portfolio of technology assets and capabilities that eBay can leverage to perpetuate a leading position in the evolving business environment.

In the course of the meeting, eBay provided guidance for the company’s prospects through 2015 including:

  • Total company revenues reaching $21.5 billion to $23.5 billion in 2015, up from $14.1 billion in 2012, led by continued core businesses innovation and mobile commerce leadership.
  • Annual non-GAAP earnings per share growth of 15% to 19%.
  • Free cash flow greater than $11 billion over the three-year period.
  • Marketplaces revenues of $10.5 billion to $11.5 billion in 2015 with a 14% compound annual growth rate at the midpoint.
  • PayPal revenue growth of $9.5 billion to $10.5 billion in 2015 with a 22% compound annual growth rate at the midpoint.
  • GSI Commerce revenue growth of $1.5 billion to $1.7 billion in 2015 with a 14% compound annual growth rate at the midpoint.