The National Hardware Show, which runs from May 7 to 9 at the Las Vegas Convention Center, will offer educational opportunities for the home improvement industry throughout the event schedule. In addition to the Hardware Show’s programs, the North American Retail Hardware Association’s All-Industry Conference will include various other speakers as well as breakout sessions providing retailers more one-on-one time with social media, marketing and online experts.
Another part of the show that will provide feedback for exhibitors is a product review and vetting program, which was launched at the event last year. With this program, manufacturers have the chance to drop off their products for review by industry buyers, who will provide insights that can aid in product launches.
A full event and seminar listing can be found on www.nationalhardwareshow.com under Special Events. A seminar emphasis on e-commerce in the home improvement industry includes:
- Tuesday, May 7, 9:00 a.m.-9:45 a.m. Get Connected: Finding, Engaging and Maintaining Consumers Online. Timothy Dahl, founder of Charles & Hudson and former online producer of This Old House, Elle Décor, Metropolitan Home and Woman’s Day, will host a seminar on where and how to generate a more dynamic Internet presence and how to create content that will drive more consumer traffic to websites.
- Tuesday, May 7, 11:00 a.m.-11:45 a.m. The Multi-Screen World: New Consumer Behaviors and the Impact on Home Improvement Sales. The keynote speaker at the conference will be Kathy Daly-Jennings, a Google executive who will talk about the many screens including phones and tablets today’s consumers engage and their impact on the home improvement industry. At Google, Daly-Jennings manages a team that delivers business solutions to some of the largest retailers in the Southeast. She specializes in helping brick-and-mortar retailers excel in a digital environment.
- Wednesday, May 8, 3:00 p.m.-3:45 p.m. Today’s Changing Path to Purchase. King Hill of Marcus Thomas LLC will moderate this presentation about new consumer shopping habits and their impacts on e-commerce, in-store merchandising, overall shopping and engagement. This presentation will discuss the interplay between search, social and mobile technologies, how consumers seek out products and retailers, and how new technology influences customers.