Nearly 12,000 qualified home, lifestyle and craft retailers have registered for NYNOW365.com, GLM’s new online product directory, to source merchandise, discover trends and plan their upcoming buying trip to NY NOW, the Market for Home & Lifestyle. Nearly half the NY NOW exhibitor base— nearly 1,100 exhibitors– are showcased, representing approximately 45,000 searchable products.
“Since its April 2013 launch, NYNOW365 has shattered projections, with over 3.1 million product views and 50,000 unique visitors,” said Charles McCurdy, GLM CEO and chairman. “This is a game-changer in the way NY NOW helps suppliers find buyers, and retail buyers find products and the vendors who offer them.”
McCurdy added, “We introduced the online directory as part of a strategy to expand market services and opportunities for buyer-seller connectivity. Its ease of use and image-based layout have had instant appeal for retailers and manufacturers alike.”
Registered site users can conduct searches by product category or NY NOW collection; request product information; compile product lists; and create image boards using their favorite products and manufacturers.
Maria May of World Buyers, Inc. said, “This is the best venue site of them all! Visuals, ease of use, navigating, etc… Great job!” To date, NYNOW365 has generated 2,500 leads for participating manufacturers.
Building on NY NOW’s success, GLM has expanded its suite of online sourcing tools to include 365 platforms for the National Stationery Show and International Contemporary Furniture Fair.
“Digital resources are an integral part of GLM’s goal of enhancing customer experiences and creating efficiencies to the flow of merchandise,” said Jason Brown, GLM chief digital officer. “The high adoption rate experienced by NYNOW365 speaks to our customers’ interest in and need for online marketing support. More than 40% of NY NOW exhibitors have taken advantage of this new digital resource to generate high quality retail leads all year round.”