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New Styling Tools Expand Not Your Mother’s Collection

Not Your Mother’s styling tools, a product line licensed by Professional Beauty Supply, is making its second appearance at the International Home + Housewares Show as it launches additional tools and styling attachments. Consumable hairstyling products complement Not Your Mother’s beauty tools and are cross promoted with them to drive initial sales and purchase frequency under the brand umbrella.

“We are dedicated to continue the focus on innovation and trend setting designs that deliver exceptional styling results,” Robert Felipe, PBS partner, said in announcing the line additions. “The presentation of numerous new products this year is a reaction to the positive response our first four tools have gotten.”

Product initiatives that will support Not Your Mother efforts at the 2014 Housewares Show, as characterized by the company, include:

  • Expansion of the Beach Babe 2 in 1 Styling System. The brand will add new styling attachments sold separately. The expandable Beach Babe styling system allows consumers to purchase additional attachments for a wide variety of styling options.  Suggested retail price for the six new attachments is $28.99.
  • Style Freak Mini Combo. An on-the-go styling companion featuring a patent pending S-plate design in a scaled version with a mini curling brush. SRP $42.99
  • Lock Luster X Plate Styler. With curved plate edges and outer heating plates the product offers styling versatility. The ceramic surface, infused with Argan Oil, enhances conditioning. SRP $72.99
  • All Eyes On Me. An Innovative hot curling brush incorporating chromed sections that provide additional heat dispersion for fuller, longer lasting curls. SRP $42.99.