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NRF: Thanksgiving Purchasing Gains, Home Gets Its Share

According to a survey sponsored by the National Retail Federation, a record 247 million shoppers visited stores and websites over Black Friday weekend, up from 226 million last year. Among product categories, 20.6% of shoppers purchased home décor or home-related furnishings gifts in the timeframe, the survey indicated.

Among the 12 categories NRF assigns merchandise, home décor and home-related furnishings ranked eighth in purchasing.

Thanksgiving weekend shoppers hit the stores running, with 28% at the stores by midnight on Black Friday versus 24.4% last year.

Over the period, the average holiday shopper spent $423 this year, up from $398 last year. Total spending reached an estimated $59.1 billion, NRF stated.