NY NOW, the Market for Home & Lifestyle, has added an extra day to the winter 2014 event, and will expand its use of multiple locations, including the Jacob K. Javits Convention Center and both Passenger Ship Terminal Piers 92 and 94. With the addition of one weekday to the winter schedule, the six-day market will open on Saturday, February 1, and will run through Thursday, February 6 (rather than Wednesday, February 5, as previously announced). Additionally, hotel reservations will open early, due to the winter market’s overlap with the 2014 Super Bowl, held on Sunday, February 2.
In anticipation of the winter 2014 NY NOW overlap with Super Bowl XLVIII, which will be held on Sunday, February 2, in East Rutherford, NJ, GLM proactively researched New York City’s capacity, and confirmed that it can easily handle the additional traffic in terms of flights, restaurants and general crowds. Attendee surveys recently conducted by GLM indicate that while the overlap with the Super Bowl would not preclude retailers from attending the winter market, an additional weekday would minimize concerns about Super Bowl weekend attendance.
“This marketplace is a pivotal event for thousands of retailers and suppliers, so the extension to a six-day market is a win-win for all,” said Christian Falkenberg, NY NOW director and svp/GLM. “Two weekend shopping days are still available for retailers who can only come on Saturday and Sunday this coming winter, plus an extra weekday is guaranteed for those who want to come after Super Bowl weekend.”
“We have more than enough New York City hotel rooms at advantageous rates reserved for the winter 2014 market, and we are opening reservations much earlier than usual so that NY NOW exhibitors and attendees can book early to ensure availability and the best pricing,” he added.
To give exhibitors and attendees advanced access, Travel Planners, Inc., the official hotel agency for NY NOW, will accept reservations for winter 2014 prior to the opening of the summer 2013 market. NY NOW’s hotel block offers the lowest rates for a vast selection of hotels, and while some rates may be higher than usual over the weekend, NY NOW rates will be considerably lower than what an independent search currently will yield, according to GLM.