NY NOW Lifestyle, one of four new product collections to debut at the summer edition of NY NOW, the Market for Home & Lifestyle, formerly NYIGF, will showcase approximately 1,100 exhibitors representing a wide range of resources on Level 1 of New York City’s Jacob K. Javits Convention Center, the organizer stated. The Lifestyle collection will showcase product categories including gifts, juvenile products, personal accessories and personal care and wellness.
“Lifestyle resources, which previously were presented in multiple locations throughout the Javits Center, now will be presented more cohesively,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “To make the shopping experience even more efficient for buyers, products also will be grouped into four broad sections, as well as several strategically themed ‘neighborhoods’.” Four sections of merchandise will be presented within NY NOW Lifestyle: Baby + Child; Gift; Personal Accessories; and Personal Care + Wellness.
During market week, several NY NOW seminars will be targeted to lifestyle product retailers. Highlights include “Visual Merchandising for Lifestyle Products” presented by the Day Spa Association; and “Design Destinations – Where Fashion, Home & Lifestyle Design Is Going Next,” presented by Fashion Group International.
Lifestyle products from NY NOW suppliers will be incorporated into special displays on-site, including a new “Made in USA” display of both handmade and factory-produced American-made products, the SustainAbility: design for a better world display of eco-friendly and socially-responsible products; and the “Open House” trend display curated by One Kings Lane and sponsored by Sandow Media.