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Online Success Drives Macy’s Goodyear DC Expansion

To accommodate sales growth under the company’s omnichannel strategy, Macy’s, Inc. has announced the expansion of its online order fulfillment center in Goodyear, AZ. The company expects to invest more than $35 million in the project, it stated.

The 600,000 square foot Goodyear facility opened in spring 2008, Macy’s noted, adding that the expansion will add 360,000 square feet of space. The retailer anticipates construction beginning this summer with completion scheduled for spring 2014.

“Macy’s omnichannel strategy has helped us to accelerate sales growth– from a combination of stores and online– in recent years as we position our company to serve customers no matter wherever, however and whenever they prefer to shop,” said R.B. Harrison, Macy’s, Inc.’s chief omnichannel officer. “Our online fulfillment centers, as well as the 500 Macy’s stores that will be equipped to fulfill orders by the end of 2013, handle customer orders placed online, as well as ship products to customers who shop in stores that may not stock the specific product they need. Through our omnichannel strategy, we can access the total inventory of our company for every customer. Going forward, it is important that our systems and facilities continue to develop so we have the capacity to continue to serve customer demand and grow sales. Goodyear already is a state-of-the-art fulfillment center, and this expansion will allow us to scale up its capabilities to handle the higher level of volume expected in the years ahead.”

In addition to Goodyear, Macy’s operates major fulfillment centers in Martinsburg, WV, Portland, TN, and Cheshire, CT, the company pointed out.