Pantone Colors Spark Ana Candles Pitch

Pantone colors loom large for many vendors, and Ana Candles is one that’s impressed enough to make them critical to promoting its line of striped candles. The company has incorporated and even mixed colors corresponding to Pantone Celosia Orange, Freesia, Placid Blue, Sand, Hemlock and Paloma.

Ana Candles began to market striped candles in 1994 and now offers a line of what it calls virtually smokeless, drip free tapers and pillars.

Retail pricepoints range from $18 to $26.