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PBteen Rolls Into New Towns With Holiday Pop-Up Stores

Williams-Sonoma, Inc. nameplate PBteen will operate five pop-up stores located in the Durham, NC, Cincinnati, Edina, MN, Houston and Miami areas during October and November, cities where the chain currently lacks a permanent location, the company announced. The PBteen pop-up stores will open with the company’s holiday 2012 merchandising collection including the recently launched Burton home collection.

PBteen will staff the pop-up stores with on-sight design specialists who can helps kids and their parents pull together unique bedrooms and lounge spaces, Williams-Sonoma noted. A PBteen Design Lab will anchor each store, providing a place where customers can engage with the brand and its products by creating a personalized room electronically on a computer monitor, the company noted. As they do, customers can see their ideas come to life on a television screen overhead. Customers can order products available on through the pop-up stores and have them conveniently shipped to their homes, it added.

The first 250 shoppers to visit each of the pop-up stores store on opening day will receive a free gift and a chance to win one of five $250 PBteen gift cards. Each store will have a live D.J. playing music and will run PBteen product giveaways throughout its grand opening weekend, Williams-Sonoma stated.

“We are excited to be entering into five new cities and sharing our PBteen brand with teens and their parents this holiday season,” said Janet Hayes, president of PBteen and Pottery Barn Kids. “PBteen is committed to creating a personalized shopping experience.”